August 7, 2009 – WDAV 89.9 Classical Public Radio today announced two new staff appointments aimed at strengthening the station’s use of multi-media to engage new listeners. Lisa V. Gray has joined WDAV as Director of Marketing & Communications, and Jeffrey Freymann-Weyr has been hired as the station’s first multi-media producer.
“The public broadcasting landscape is changing before our eyes,” says WDAV General Manager Benjamin K. Roe. “In addition to our traditional broadcasting of WDAV’s programs in the Charlotte region at 89.9 FM, we are now broadcasting around the world via streaming audio and video on our website, via the iPhone Public Radio Tuner and through iTunes. We’ve launched marketing efforts on Facebook and Twitter – and every day, we see new opportunities to reach more people. This is a brave new world for those broadcasters who can adapt quickly. Lisa and Jeffrey both have had extraordinary success in fast-changing environments. I am thrilled to have their innovative thinking at WDAV.”
Ms. Gray is a Davidson-based internet marketing consultant who launched her own practice two years ago to help entrepreneurs and nonprofits integrate online tools with traditional marketing efforts. She has been active in the Charlotte regional arts community for 16 years, serving in executive positions with such organizations as Charlotte Trolley, Inc. and the Blumenthal Performing Arts Center. She has acted as WDAV’s interim director of marketing since August 2008 and is responsible for planning and executing WDAV’s comprehensive marketing and public relations strategy through traditional and new-media methods.
Mr. Freymann-Weyr (pronounced “Frime ‘n’ Wire”) comes to WDAV after 13 years at National Public Radio where he served as a producer and editor for such programs as Performance Today, Morning Edition, and the new NPRMusic.org website. He is a film-scoring graduate of the Berklee College of Music in Boston and attended Haverford College as well as the University of Michigan’s famed School of Music, from which he holds a Bachelor of Music degree. As WDAV’s multi-media producer, he will create original online content and expand WDAV broadcast content for viewing and listening on wdav.org.
About WDAV 89.9 Classical Public Radio
Celebrating its 31st year on the air, WDAV 89.9 is a member-supported public radio service of Davidson College. WDAV serves a 22-county region centered in the Charlotte, NC metro area that ranges from Rock Hill, SC to Galax, VA. To listen to WDAV live online 24 hours a day, visit www.wdav.org.