News from The Charlotte Symphony released September 17, 2007:
The Charlotte Symphony is committed to engaging a young audience in the excitement of live orchestral music. In a new twist to the old “Student Rush” idea, the Symphony will now offer $10 advance tickets to anyone 25 years old or younger for all 2007-2008 Classics and Pops concerts at the Blumenthal Performing Arts Center.
Tickets must be purchased with a valid ID at the Charlotte Symphony Ticket Office (Midtown Plaza, 1300 Baxter Street, Suite 300) or at the Blumenthal Performing Arts Center Box Offices (Founders Hall and Spirit Square). Tickets may also be purchased at the Blumenthal on concert evenings. Seating is limited.
The Charlotte Symphony season opens on Friday and Saturday, September 28 and 29, with pianist Olga Kern performing Rachmaninov’s Second Piano Concerto at the Belk Theater. The following weekend, October 5 and 6, the orchestra kicks off the Pops series with the Grammy-winning quartet, The Manhattan Transfer.
Under 50-ish? Consider Opus X, a group that promotes the engagement of a new generation with the Charlotte Symphony, providing unique opportunities to experience great music in a fun social environment. There’s a special package of concerts and social events being offered to Opus X subscribers. Community outreach is a component, too, and begins with a partnership with the Excelsior Club Humanity Organization to bring families served by the Charlotte Housing Authority to the November Lollipops concert.
Brilliant move, in my opinion. It encourages the younger generation to expose themselves to great, timeless music. And it may sell more tickets.