This word just in from WGBH in Boston, MA: Public service broadcaster WGBH today announced plans to acquire New England’s leading all-classical music station WCRB 99.5fm from Nassau Broadcasting Partners of New Jersey. The terms of the agreement have not been disclosed pending filing with the FCC.
WCRB is a 27,000-watt station, deeply rooted in the Boston region, serving audiences for more than 60 years with a broad reach in New England, drawing some 340,000 loyal listeners each week. WGBH is uniquely poised to operate WCRB, with its extensive classical music programming experience, its state-of-the-art Fraser Performance Studio, and its strong alliance with Boston’s premier classical performing organizations, artists and audiences. With WCRB added to WGBH’s radio services — 89.7FM in Boston, and WCAI and WNCK on the Cape and Islands — WGBH will serve listeners from Cape Cod to New Hampshire.
“An opportunity like this comes along once in a lifetime. The acquisition of WCRB by WGBH signals a new era for the Boston broadcast landscape, and for our city’s renowned classical music tradition,” said WGBH Board Chair Amos Hostetter. “WGBH’s depth of experience, demonstrated leadership in radio, and commitment to excellence will bring a new level of service to this market.”
“From its very first broadcast, WGBH radio has provided audiences with the best in classical music and performance. Today we are excited to reinvest in this tradition for a new generation of listeners,” said WGBH President and CEO Jonathan Abbott. “The acquisition of WCRB will allow WGBH to sustain the vibrant classical music tradition of the Boston area.”
WGBH will finance the purchase with a special capital campaign, Keep Classical Alive, inviting both major donors and grassroots supporters to participate and become founding members of its all-classical service. Although WCRB is licensed as a commercial frequency, WGBH plans to operate the station as a non-commercial service. Over the coming months WGBH will fine-tune the formats of both WGBH 89.7 and WCRB 99.5 to create lineups that are complementary.
Since the 1950s WGBH has taken advantage of Boston’s vital classical music tradition. From its debut broadcast from Symphony Hall in 1951, classical music and performance have been a hallmark of WGBH’s service, featuring the region’s world-class orchestras, artists and conservatories. It has partnered with music organizations both large and small, from the Boston Symphony Orchestra and Handel & Haydn Society, to the New England String Ensemble and the Boston Children’s Chorus. It has nurtured young musicians with school enrichment programs, and helped launch emerging artists.
In addition to live radio broadcasts, WGBH has been a pioneer in moving classical music onto new platforms, with live streaming, an all-classical HD channel, podcasts and mobile applications.