4 thoughts on “Unfocused Radio

  1. Mark says:

    Yes! Special focuses are very meaningful for a classical music format, especially a radio station from an EDUCATIONAL institution like Davidson College. We LEARN from special focuses. It seems to fit your mission.

  2. Frank Dominguez says:

    Do I know how to fish for some positive feedback or what?
    Seriously, it’s good to know that Mark, for one, approves of the idea. Educating listeners about the music is definitely a high priority for us, not just because we’re part of Davidson College, but even more so because there are reasons to believe that the most loyal listeners to classical radio expect and appreciate it. Even classical stations not affiliated with institutions of higher learning would do well to heed that.
    Of course, “educating” doesn’t have to mean “academic” or “pedantic,” and Mark reminds me that focuses are actually a very effective way to give listeners a little larnin’ without making it seem like castor oil.
    Thanks for sharing.

  3. Frank Burns says:

    I try to keep an open mind as I might hear a gem from a little known composer. To be honest, some modern classical music is not easy to listen to. When the music is slow, ponderous, or discordant, I usually turn it off. Its good to have variety, but not during prime time such as driving to work or coming home from work.

  4. Frank Dominguez says:

    Frank Burns has a good point, which is referred to in the biz as “dayparting.” The idea is to schedule music appropriate to the time of day and the activities of most listeners. We try to emphasize that here at WDAV, but there’s not always consensus among listeners about what really complements any given activity or time of day.
    Interestingly, “prime time” for WDAV is not really morning and afternoon commuting times. Our audience is actually largest during the midday, when folks are at work, wherever that work happens to be: home, office or elsewhere.
    It’s very good to hear from folks on this topic.

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