There was a time when corporate identification was conveyed as much through music as it was through images. You didn’t even need words. People heard the song, and they knew the product. This form of branding is now almost extinct, mostly because television audiences are so fragmented. Except in the one area where people still consistently watch live TV: sports. And for NFL football, the TV networks are still branding the games with musical signatures that go back a very, very long time.
To read the full article, visit studio360.org